A luxury river cruise on the Mekong in South East Asia,
a once-in-a-life-time train journey in Africa, an expedition
through the Amazon rain forest, a cultural journey following the ancient silk route in Central Asia – if you sell an outstanding travel product, you want to promote it in a special way. Visionloft developed the successful concept of “documotion” – a well balanced fusion of journalistic story-telling and promotional product placement.
The marketing world has changed drastically: you cannot simply rely on catalogues and print advertisement meanwhile your clients check their social media accounts more often than their mailbox. Watch for yourself how it worked for other tourism companies!